When artificial intelligence penetrates the world of beauty

When artificial intelligence penetrates the world of beauty

Beauty benefits from technological innovation to democratize services that are sometimes reserved for the wealthiest. (Photo: 123RF)

Perfect at-home manicures and personalized skincare and make-up advice thanks to artificial intelligence, beauty benefits from technological innovation to democratize services that are sometimes reserved for the wealthiest.

This is especially the case with the Nimble nail salon, which is presented as the first device of its kind in the world combining artificial intelligence (AI) and robotics. It allows ten nails to be painted and dried in just twenty-five minutes. At home, therefore available at any time without ordering.

This eight-pound white box with a hatch is on display this week at the Consumer Electronics Show in Las Vegas, the sector’s annual highlight.

According to its creators, it uses high-resolution micro-cameras and 3D imaging to determine the shape, size and curvature of nails. Then a small robotic arm, guided by artificial intelligence algorithms, applies a trio of basecoats and topcoats, with a blower drying between each coat.

When it goes on sale in March, more than thirty colors will be available in capsule form, each costing ten dollars and enough for two full manicures. The device costs 599 US dollars (USD).

Artificial intelligence, which now underpins consumer technology innovation, has also infiltrated beauty products such as makeup and skin care.

Launched by French cosmetics giant L’Oréal, the free Beauty Genius app aims to be an AI-powered “virtual personal advisor”.

It recommends skin care and makeup products based on skin type, provides tips on makeup techniques, answers questions about issues like acne, hair loss, etc. and virtually tries on said products.

Virtual exams

A way to guide confused customers who struggle with foundation lines with very similar shades and different textures or creams with many specifics.

This is also the goal of Beautiful AI, created by Perfect Corp, which combines generative artificial intelligence and virtual reality to perform live skin analyses, 3D hair or jewelry trials and recommendations.

Consulting firm McKinsey estimated the global cosmetics industry (skin and hair care, perfume, makeup) at US$430 billion (US$G) in 2022 and is expected to reach US$580 billion by 2027 in a study published in May . And online sales nearly quadrupled between 2015 and 2022.

Korean Prinker, a specialist in temporary and customizable skin and hair tattoos, is unveiling a make-up printer this year.

Again, artificial intelligence is used with a biometric 3D scanner to map facial characteristics (contour, shape, skin). She then recommends eye shadow and blush and prints matching powders.

When it comes to care, personalization plays a major role and hair is not left out.

This week, L’Oréal is introducing the world’s first connected hair dryer, which can be customized using an app that takes hair type into account and automatically adjusts energy and heat distribution.

In addition, the Airlight Pro uses infrared light to dry the hair, which provides a drying efficiency of 30%, preserves the hydration of the hair, which is “very fine” and allows an energy saving of 31% per piece compared to the classic device, explains AFP Adrien Chrétien, responsible for the development of the extended of beauty at L’Oréal. It should be on sale from April.

Another product to be launched this year: Colorsonic, a hair coloring device that works with cartridges that are reusable for three months.

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